Ford is one of the toughest automotive brands around. Therefore, when the brand selects a spokesperson, you can bet your bottom dollar that the spokesperson is going to be tough as well. Case in point, Ford just got who is arguably the toughest guy in Hollywood to serve as its spokesperson.
Are you ready? Drum roll please… According to a Ford press release, Dwayne the Rock Johnson will act as Ford’s new spokesperson.
Johnson, famous for his role in the Fast and the Furious franchise, is a long standing fan of Ford. He even owns an F-150 truck.
The campaign set to feature Johnson, called “The Specialists at Ford”, features some of the latest Ford technology and engineering, giving drivers a closer look at what powers their favorite Fords.
The campaign has already started airing, and it is set to last for multiple years. Be on the lookout to see if you can smell what Ford and the Rock are cooking!