When you’ve one something four years in a row, it’s usually expected that your winning streak would continue for a fifth. With 2013 retail sales up 15% year-to-date, Ford is once again expecting to keep its best-selling vehicle brand title in the U.S. for the fifth year running.
“The great news is that we are not overly reliant on any one segment—we’re seeing double-digit sales growth in cars, trucks and utilities,” said John Felice, vice president of U.S. marketing, sales and service. “The Ford brand has had more retail share growth than any other brand in the country, with our most significant gains coming from import-dominated coastal markets. With 16 launches next year, we’re looking to keep our sales momentum going.”
With the lead Ford has over Toyota widening by the second, reaching over 396,041 vehicles through November, there’s not much reason for the American carmaker to feel threatened. Ford is not only the best-selling utility brand, but Ford Escape, Explorer, and hybrid vehicles are all increasing. The all-new Ford C-Max hybrid alone is drawing almost half of its customers from foreign car brands.
What do you think of Ford’s chances of being named the best-selling car brand for the fifth year in a row? Share your thoughts below!