Ford has never been an auto company to shy away from lofty goals. Their latest ambition? To sell 700,000 Ford F-150 models—a goal that they’re already well on their way to achieving, thanks to the enormous popularity of the model.
There are two different assembly plants working on F-150’s, one in Dearborn, Michigan, and another in Kansas City, Missouri. Between the two, Ford will likely be able to build the 700,000 units in just a single year.
New technology in the Dearborn and Kansas City plans should make the Ford F-150 production smoother, faster, and generally more efficient than ever, including a new paint shop that detects dirt and a fleet of 500 robots to join panels and handle other small tasks.
The automaker reportedly sold 470,000 F-150’s in 2014, without even counting the other members of the F-Series (like the F-250 and F-350), which bring their 2014 F-Series sales easily over one million. It’s no wonder they’re trying to speed up production to meet this incredible demand.