Three years ago, Matthew McConaughey stepped into the role of “The Lincoln Lawyer,” a movie about a lawyer who works right out of the back of his Lincoln Town Car. That movie started a career renaissance for McConaughey (appropriately, if obviously, named the “McConaissance” by the internet)—a favor the brand is hoping McConaughey can return now. Lincoln has hired McConaughey to be a “storyteller” in a series of new ad campaigns across multiple formats, including both television and digital spots. He won’t be selling his character’s office, the Town Car, though. Lincoln has discontinued that vehicle, aiming to capture more of today’s youth market with new offerings like the MKC, a stylish compact crossover.
“Authenticity is a word that kept coming up in our initial meetings. It was clear from the start they appreciated me as an individual first and foremost, and I would be able to be myself in this collaboration,” McConaughey said. “Lincoln is an iconic, American brand and I like where they are heading with their transformation. I had the chance to drive the new MKC around Texas and I think they’re doing a good job.
Well, there you have it. The MKC—and Lincoln in general—has got one of Hollywood’s favorite actor’s approval. We guarantee it will have your approval too, so come see us here at Shults Ford Lincoln of Wexford today to test drive it yourself.