It used to serve presidents, until the name fell out of favor as European luxury cars pushed their way into the American market. Now, it’s back. Lincoln is resurrecting the former presidential vehicle. The Lincoln Continental will go on sale in 2016.
Since it last rolled off the lines in 2002, the Continental has been storied. While Lincoln tried to compete with foreign automakers, the American aspect vanished from the car. Now, CEO Mark Fields is leading the revival.
“When we get a chance to work on an iconic nameplate like that, it’s a mixture of pride and a mixture of fear, because when you put that name out there, it’s got to deliver,” Fields told The Associated Press.
Henry Ford’s son, Edsel, who added it to the lineup in 1938, first inspired the Lincoln Continental. Sales gradually rose until 1990, where they peaked at 62,732 units. After that, sales slipped and Lincoln fell out of the luxury market. Now, with Fields behind the wheel, Lincoln is pushing its way back up from premium to luxury. Hopes are set high in China, where full-size sedans are growing in popularity.