In celebration of International Women’s Day, Ford recently started a new driving program geared towards women in Saudi Arabia who just earned the right to drive. Saudi Arabia very recently empowered women by extending basic rights to include the right to drive, one reason Ford partnered with Jeddah’s Effat University to offer courses to women (and men) who may have never been behind the wheel in their life.
According to Ford, this is part of an award-winning global initiative to offer driving skills to a wide range of individuals. A surge of women are now preparing to take driving exams, and Ford is trying to get behind them every step of the way to ensure success. More than 250 students graduated from the program on International Women’s Day (March 8), and the program is still going strong.
“Providing access to opportunities for people to reach their full potential is core to our mission and Ford’s goal of becoming the world’s most trusted mobility company,” said Jim Vella, president, Ford Fund.
The Ford Driving Skills for Life program helps students learn about the vehicles, braking skills, how to prevent driver distractions, and more. More than 9,000 people die in car accidents per year in Saudi Arabia, one reason it’s important for everyone to be prepared before they start driving.
We at Shults Ford Lincoln Wexford are thrilled about the new program, and we are just as happy to offer vehicles to young men and women here that are just starting to drive as well.